SCAVENGER HUNT
CMA
INTERACTIVE
Augmented Reality Experience for the Columbia Museum of Art
The objective of this project is to create a scavenger hunt experience inside the CMA. Explore the research and physical pathways created for a virtual experience that allows users to discover objects throughout the collection exhibit using augmented reality. This project was featured at the Arts + Draughts event on November 8, 2024.
The purpose of this project was to gain real-world client experience and experiment with Adobe Aero to create an augmented reality experience for the residents of Columbia. To begin, our group developed a collaborative system that allowed all teams to collect research and work together effectively. We utilized collaborative websites such as Miro and GroupMe for this purpose.
After touring the museum, we were particularly intrigued by the chandelier titled "Untitled," created by artist Dale Chihuly, and the Sarah Mae Flemming Swing Coat by artist Patricia A. These pieces inspired us to create a mood board, a flow map for the scavenger hunt, and an overall visual direction that aligned with the museum’s current brand guidelines.
PROCESS & INSPIRATION
Wilson and Noel expressed a desire for at least one augmented reality (AR) experience for both the chandelier and the swing coat. From that point, we conducted research on each art piece and created a mood board in Miro. To make the workload more manageable, we divided tasks among group members. Joe and I took on the chandelier, with Joe Churchill responsible for adding animation to the sculpture by making the blown glass pieces swirl and rotate. I focused on making the piece shine and sparkle.
Additionally, I was tasked with creating clues and maintaining consistency in all written components of the AR experiences, as well as delivering the clues to other groups.
MOODBOARDS & RESEARCH
EXPERIENCE IN ACTION
After completing the experiences and working during studio time and at the museum, I can honestly say that about 20% of this project was dedicated to creating the actual experience, while 80% was spent on research and understanding how the scavenger hunt would flow and how each stop would work together consistently. According to the professor, this is truly representative of how the graphic design industry operates, with individuals collaborating to complete projects. While group work is not always easy, this team put in a strong effort to create something wonderful for the CMA. It was incredibly rewarding to talk with everyone during the Arts and Draughts event when we showcased this AR scavenger hunt to the public. This has certainly been one of the most memorable projects I've completed at USC.