CONGAREE

MELODY

MUSIC FEST

Branding System & Marketing Materials for a Music Festival at Congaree National Park

A design system for a music festival centered around Congaree National Park, featuring a hand-drawn logo, promotional posters, merchandise, and social media content that reflects the park’s unique atmosphere. The design system is inspired by three natural patterns found within the park, including the natural wood grain, the moss that groves on the bald cypress trees, and the types of mushrooms seen throughout the park.